Ad spend
$200
Goes straight into Meta ads in the towns around your shop.
The System + Leads · $697/mo (or $647/mo paid yearly)
New homeowners in your towns, sent only to you.
Everything in The System is included — website, outreach, AI answering, reviews, Google keep-up, scorecard — plus Meta ads shown to people near your shop. $200 goes to ads. The rest runs the whole system.
Where the money goes
$200 goes to ads
Plain math on the $697 plan. No hidden management fee on top.
The rest
$497
Runs The System for you: site, outreach, AI answering included (we cover the answering service), reviews, scorecard, and the ads work.
$200 goes to ads. Meta is the only ad channel for now. No mailers. We never promise lead counts.
How the ads work
We run the ads. Your shop name shows.
We never ask for your Facebook password, and you never open Ads Manager. We run the campaigns from our ad account. Homeowners still see your shop name on the ad (your Facebook Page) — not our company name. If you already have a Page, you stay the owner and accept a one-time partner invite so we can run ads. If you don't have a Page yet, we create one named for your shop. Creative stays simple — seasonal service ads for your trade and towns (think "Need aeration?" or "AC not cooling?"), aimed at the jobs you told us you want more of. Pick bigger jobs like patios, termite work, or new systems, and the ad form asks about project type, budget, and timing so you know which leads are worth a call. Bigger jobs usually cost more per lead. Leads go only to your shop.
Leads only
Your Meta leads go only to your shop
Why Meta ads
Why we run Meta ads for local shops
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Reaches homeowners in your towns
Ads show to homeowners in the towns you serve. They tap, fill a short form without leaving Facebook or Instagram, and the request comes straight to you.
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Not a shared lead list
Angi-style marketplaces often send the same request to several pros. Every lead from your ads goes to your shop and no one else.
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Fast follow-up, honest numbers
New leads get a text back right away. We track spend and booked jobs, move money away from ads that don’t book, and never promise a lead count.
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Less than an agency
Public agency Meta management list prices often start around $500–$975/mo before ad spend — and that usually still does not include The System. Our Leads plan includes everything in The System, puts $200 to ads inside $697, and runs the ads for you.
Owner view
What you’ll see on the scorecard
A sample month. Cost per booked job is your ad spend divided by the jobs the ads booked.
Included
Everything in The System — plus ads
The Leads plan is not ads-only. Leads is $697/mo, or $647/mo when you pay the year up front. You get the full System ($279/mo, or $247/mo when you pay the year up front) — site, outreach, AI answering, reviews, Google keep-up, bookings by text, scorecard — and Meta ads on top.